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Research papers

Anticipation marketing

When the Apple Store opened in Sydney recently, eager patrons queued in the cold to be among the first to claim this iconic brand experience. When Grand Theft Auto 4 was launched, Ebay demand was already at a record high before the first products...

Catalogue: Qualitative 2008: Consumer Choice
Authors: Ellen Baron, Paul Merrell, Kristin Hickey
Company: Ruby Cha Cha
November 20, 2008
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Citation

Baron, Merrell and Hickey (2008a, November 20). Anticipation marketing. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/anticipation-marketing


Research papers

Tell me a story! (German)

In the papers on qualitative market research, which were read at the past two ESOMAR congresses, the slogan "new qualitative research" was formed. It referred to the presentation of a number of "new" methods and questioning procedures, part of which...

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making
Author: Gerhard Batz
Company: PSYMA
June 15, 1986
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Citation

Batz , G. (1986a, June 15). Tell me a story! (German). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/tell-me-a-story-german-


Research papers

Tell me a story!

In the papers on qualitative market research, which were read at the past two ESOMAR congresses, the slogan "new qualitative research" was formed. It referred to the presentation of a number of "new" methods and questioning procedures, part of which...

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making
Author: Gerhard Batz
Company: PSYMA
June 15, 1986
×

Citation

Batz , G. (1986a, June 15). Tell me a story! . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/tell-me-a-story-